International Laverda Owners’ Club (ILOC) Celebrates 50 years with Anniversary Book Launch

The ILOC 50th Anniversary Book; 50 Years of Great People, 50 Years of Great Bikes is now available from the ILOC Website (www.iloc.co.uk/shop) £25 +pp for ILOC Members / £30 +pp for Non-members.

With many great stories and a record of the Club through its 50 years, the 208 page hardback book contains articles from ILOC members about their life on two wheels, their Laverdas and why they love them, along with significant contributions from key people who have played an important role in making the club and the marque what it is.

The Anniversary Book will not only appeal to ILOC members but any Laverda enthusiast as it contains over 330 images and stories dedicated to life on a Laverda.

ILOC Chairman Keith Prentice commented “We thought long and hard about how best to mark such an historic event and decided the ILOC Anniversary Book is a fitting record and memento of 50 incredible years of the Owners’ Club. It has so many great stories and images and will be a pleasure to own for anyone interested in the history of the Club. Here’s to the next 50 years!”

Two sample quotes from the book from ILOC Members:

Dominic Langdon-Down (Member No 37) who joined at the very first meeting in 1974 and is still a member recalls: “I will always be a fan of anything Laverda and the ILOC committee have done an amazing job for many years to promote the Laverda name with the membership levels and longevity speaking for themselves!”

Hamish Renfrew (Member No 270) recalls “It would take an entire book to catalogue all the fine people I have met through the ILOC and several volumes to list the help members have given me over the years. So, I will simply say, ‘my life would have been poorer had it not been for the ILOC.’ Here’s to the next fifty years.“

Make sure you order a copy as once the print run is gone, they’re gone!

For press enquiries, hi-res examples of book content or additional comment please contact:

ILOC PR: Mark Hunt

Email: pr@iloc.co.uk / mob: 07739 902766

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